Lisa Cox is an award-winning writer (author, copywriter, blogger and word nerd) who has spent many years traversing the corporate communications landscape in Australian advertising agencies. In 2005, shit really hit the fan and Lisa spent over a year in hospital (the first time). Part of her vision and 9 of her fingertips were taken away but nothing would take her passion for writing and creativity. Since then, Lisa has published 2 books and continues to create and write on a freelance basis. She is also a public speaker, consultant and caffeine addict.
This interview with her is part of our series which explores the way creative people draw inspiration and influence through books, art, film, and more.
TRM: What were your favourite texts growing up?
LC: I loved Enid Blyton books growing up. The stories and unexpected happenings (a chair suddenly grew wings, for example) kept me absolutely captivated. The limitless creativity was a big appeal. Everything was possible and anything could (and usually did) happen.
What texts do you keep coming back to and why?
They’re not long texts but my desk is covered in all sorts of quotes that I have collected over the years. Whenever I have a crappy creative day, they are a reminder is what is possible if I stop procrastinating and get on with it.
Are there texts that relate to your life?
Daring and Disruptive by Lisa Messenger. Aside from sharing the same first name, Lisa is a creative entrepreneur who has faced a number of personal and professional challenges but never gave up.
Are there any artists and texts that influence you creatively?
Some of my greatest creative influences are non-industry texts. As a creative it can be easy to get trapped (often unknowingly) in a little creative bubble. Keeping your mind open to new creative influences and experiences can make you a better creative. The local paper for example, is an excellent barometer of social trends I think it is extremely important for creatives to have ‘big picture’ vision. By all means create for your niche but don’t bury your head in the sand.
As a Copywriter, part of your role is to put yourself in the place of your customer. Depending on the product, I’ve had to immerse myself in a wide variety of texts – some of which I had little or no interest in.
That was when I was in corporate agencies but now that I’m freelance I can select the work that aligns with my interests and values.
Are there any quotes or other words of wisdom you find helpful for your practice?
Criticism and failure can be excellent learning tools. Don’t be afraid to step outside your comfort zone of creative influence.
What is a text that every developing artist should read/watch/listen to?
Every new Copywriter should become acquainted with issues of Archive and other awards books. Not to copy but to see just how far you can twist push a creative idea to get your message across, simply. Then I’d recommend inhaling Malcom Gladwell’s 3 books – Blink, Tipping Point and Outliers.
You can find more information on Lisa – including her social media links – by visiting her website.